Alizé is a French liqueur brand that became internationally known for its vibrant style and distinctive fruit-forward character. Created in the 1980s, the brand was designed to blend premium French vodka and Cognac with exotic fruit juices, offering a smooth yet bold liqueur that stood apart from traditional spirits. Its positioning has always leaned toward luxury with a playful edge, making it especially popular in nightlife and cocktail culture.

Production begins with high-quality French spirits as the base, ensuring refinement and consistency. Natural fruit flavors—such as passion fruit, mango, cranberry, and other tropical or orchard fruits—are then blended into the spirit, giving each expression its vivid color and signature taste. While the recipes vary across different bottlings, the guiding principle remains the same: balance between the richness of the spirit and the brightness of fruit.

Alizé has built a reputation as both versatile and stylish. It can be enjoyed straight, over ice, or as a dynamic ingredient in cocktails, where its fruit intensity adds vibrancy and flair. Over the years, the brand has maintained its identity as a fusion of French craftsmanship and modern creativity, appealing to drinkers looking for something distinctive and expressive.