Barefoot is a California-based wine brand founded in 1965 by the Sebastiani family, one of Sonoma County’s pioneering wine families. The brand was created with the goal of making approachable, high-quality wines that could be enjoyed casually by a broad audience, bringing a sense of fun and accessibility to the wine world.

Barefoot sources its grapes from multiple vineyards across California, selecting regions that provide the optimal climate and soil for each varietal. The winemaking process blends traditional techniques with modern practices, including careful fermentation control, temperature management, and precise blending to ensure consistency and balance across vintages. Barefoot produces a wide range of wines, from crisp whites and vibrant rosés to rich reds and playful sparkling varieties, emphasizing clarity, fruit expression, and drinkability.

The brand has grown into one of the largest and most recognizable wine labels in the United States, known for its bold labels, approachable price point, and consistent quality. Barefoot continues to appeal to a wide audience by offering wines that are easy to enjoy, whether for casual gatherings, everyday meals, or celebrations.