Campari Bitters is one of the most iconic and enduring spirits in the world, a cornerstone of Italian aperitivo culture and a symbol of refined taste since its creation in 1860 by Gaspare Campari. Instantly recognizable by its vibrant crimson hue, this legendary liqueur is crafted from a closely guarded recipe of bitter herbs, aromatic plants, and citrus, blended together with precision to achieve its unmistakable character.

The aroma is complex and inviting, with bright citrus peel, bitter herbs, and delicate floral notes creating a layered bouquet. On the palate, Campari Bitters strikes a perfect balance of sweetness and bitterness, delivering flavors of orange zest, rhubarb, and subtle spice that unfold with elegance. The texture is smooth yet invigorating, and the finish is long, dry, and refreshingly bitter, leaving a lasting impression that lingers with sophistication.

Versatile and essential, Campari Bitters forms the foundation of some of the world’s most beloved cocktails, including the Negroni, Americano, and Boulevardier. It can also be enjoyed simply over ice with soda, where its vibrant bitterness is both refreshing and stimulating. More than a spirit, Campari Bitters is a cultural icon, embodying Italian artistry, tradition, and the timeless ritual of the aperitivo.