Choya is a Japanese brand celebrated worldwide for its premium umeshu, a traditional liqueur made from carefully selected ume plums. Founded with a commitment to quality and authenticity, Choya combines time-honored Japanese methods with modern production techniques to capture the delicate, fragrant sweetness of the fruit while maintaining a harmonious balance with alcohol. The brand sources only the finest ume, allowing the natural flavors and aromas to shine through, and employs precise maceration and aging processes that enhance depth, complexity, and smoothness. Choya Umeshu is recognized for its versatility—it can be enjoyed neat, on the rocks, or as a key ingredient in cocktails—making it both a staple in Japanese drinking culture and a popular choice internationally. Beyond its craftsmanship, Choya embodies the values of tradition, care, and elegance, reflecting the cultural heritage of Japan and the brand’s dedication to creating a consistently refined and approachable umeshu. With its bright fruit character, rich aroma, and silky texture, Choya Umeshu delivers an authentic taste experience that celebrates Japanese artistry and the subtle sophistication of plum liqueur.