DeKuyper Cherry Pucker is a sweet and intensely flavored liqueur, specifically crafted to deliver a vibrant and often tart cherry taste, primarily for mixing in cocktails. On the nose, it offers an immediate and powerful aroma of sweet, candy-like cherries, reminiscent of cherry Jolly Ranchers or cherry soda. There's a clear sugary sweetness upfront, which is quickly balanced by a prominent tangy or sour note that is characteristic of the "Pucker" line. The palate is intensely sweet and fruit-forward, delivering a concentrated burst of candy-like cherry flavor with a distinct and often sharp sourness. The texture is syrupy, coating the mouth with a sugary, tart cherry essence. The interplay of sweet and sour is the dominant characteristic, leading to a medium-length finish that lingers with tangy cherry candy notes.

This intensely flavored schnapps is primarily intended as a mixer, providing strong cherry flavor and a bright red hue to a vast array of cocktails. It is rarely consumed neat due to its intense sweetness and pronounced tartness. For food pairings, its role is almost exclusively integrated into dessert applications or as a flavoring agent. It can be used to drizzle over fruit salads, create flavored gelatin shots, or incorporate into sweet dessert sauces for a fun, fruity twist. In cocktails, it is a popular ingredient in various sweet and sour shooters, martinis, and mixed drinks, where it adds a clear and unmistakable cherry component, often paired with vodka, other fruit liqueurs, or lemon-lime soda. Its primary function is to bring a strong, sweet-and-sour cherry flavor and a vibrant color to mixed beverages.