Frenzy is a wine brand that captures the energy and vibrancy of New Zealand, a country now firmly established as one of the world’s great wine regions. The label is most closely associated with Marlborough Sauvignon Blanc, the grape and style that propelled New Zealand onto the global stage. By choosing the name “Frenzy,” the brand positions itself around the lively, expressive qualities of its wines—bright aromatics, zesty flavors, and a spirit that feels youthful and dynamic.

The brand’s identity is built on showcasing what makes Marlborough unique. The region’s long, sunny days, cool nights, and gravelly soils produce grapes with piercing freshness, high natural acidity, and vivid fruit character. Frenzy leans into these traits, crafting wines that emphasize freshness, intensity, and immediate appeal. The Sauvignon Blanc is its signature expression, delivering the bold aromatics and crisp palate that made the style world famous, while also being approachable and easy to enjoy.

What sets Frenzy apart is its focus on accessibility without sacrificing authenticity. It is not positioned as a luxury wine, but rather as a bottle that allows casual drinkers to experience the excitement of Marlborough at a reasonable price point. This balance has made it a popular choice in markets like the United States, where New Zealand wines are seen as both exotic and dependable.

Frenzy represents the modern New Zealand wine ethos: wines that are bursting with flavor, expressive of their place, and made to be enjoyed in the moment. It is a brand that thrives on energy and immediacy, capturing the spirit of the land and bottling it in a way that resonates with contemporary drinkers who want freshness, brightness, and a sense of fun.