George Dickel is a historic Tennessee whiskey brand that has built its identity around craftsmanship, tradition, and a unique approach to smoothness. The brand traces its roots back to the late 1800s, when George A. Dickel, a German immigrant, began producing whiskey in Cascade Hollow, near Tullahoma, Tennessee. From the start, Dickel believed his whiskey rivaled the finest Scotch, and he chose to spell it “whisky” without the “e,” a deliberate nod to that comparison and a mark that still defines the brand today.

One of the key elements that sets George Dickel apart is its use of the Lincoln County Process, the signature step of Tennessee whiskey-making, where the spirit is filtered through sugar maple charcoal before aging. Dickel takes this process even further by chilling the whisky before charcoal mellowing, a method that imparts extra smoothness and has become a hallmark of the house style. The result is a whiskey that carries richness and character while remaining remarkably mellow on the palate.

The brand’s home is still Cascade Hollow, where the distillery continues to operate in a picturesque valley that reinforces its sense of heritage. The range includes approachable expressions like George Dickel No. 8 and No. 12, which offer everyday drinkability, as well as higher-end releases such as Bottled in Bond, Barrel Select, and Single Barrel whiskies that highlight complexity and depth. Recent limited editions and collaborations have further raised the brand’s profile among collectors and enthusiasts.

As a brand, George Dickel stands for authenticity and respect for tradition while also embracing innovation within the American whiskey renaissance. Its identity is grounded in Tennessee pride, meticulous production methods, and a belief in delivering a whiskey that is both flavorful and smooth. More than a century after George Dickel first made his mark, the brand remains a cornerstone of Tennessee whiskey, celebrated for its consistency, heritage, and distinctive style.