Gérard Bertrand is one of the most influential figures in modern French wine, celebrated for bringing global attention to the Languedoc-Roussillon region in the south of France. A former professional rugby player, Bertrand took over his family’s estate in Corbières after the passing of his father, who had instilled in him a deep respect for the land and its traditions. Since then, he has built an empire of wineries across the south of France, uniting heritage, innovation, and sustainability under a single, recognizable brand.

What sets Gérard Bertrand apart is his vision for the Languedoc. Once overlooked compared to Bordeaux, Burgundy, or Champagne, the region is now seen as a source of both premium and accessible wines thanks in large part to his efforts. Bertrand has acquired and revitalized a collection of prestigious estates, each chosen for its terroir and potential to express the diversity of southern France. From Château l’Hospitalet near the Mediterranean coast to Château La Sauvageonne in the Terrasses du Larzac, each property showcases a different face of the region.

A defining element of the Gérard Bertrand brand is its commitment to biodynamics. Bertrand has become a champion of biodynamic viticulture, converting many of his estates to this holistic, nature-focused approach. This philosophy goes beyond organics, incorporating lunar cycles and natural preparations to create healthy vineyards and expressive wines. It reflects his belief that respect for the earth leads not only to better wines but also to a more sustainable future for the region.

The portfolio itself is remarkably broad, ranging from approachable everyday wines to high-end cuvées that compete with the best in France. Across red, white, rosé, and sparkling wines, the style is typically Mediterranean—sun-filled fruit balanced by freshness and minerality, often with an elegance that comes from Bertrand’s careful blending and vineyard selection. His rosés in particular, such as the Côte des Roses line, have become internationally iconic, combining quality with striking presentation.

As a brand, Gérard Bertrand embodies passion, vision, and authenticity. It tells the story of a man who turned his love for rugby into a leadership role in winemaking, who saw potential where others saw only bulk production, and who has tirelessly elevated the image of the south of France. Today, Gérard Bertrand stands as a symbol of excellence and sustainability, proving that the wines of Languedoc-Roussillon deserve a place among the world’s finest.