Good Fucking Wine is a brand that leans all the way into irreverence and personality. It doesn’t hide behind pomp or lofty tradition—it’s loud, bold, and designed to be fun as hell. The founder, Scott Maybaum, came from a background in retail and noticed a gap: people who want decent wine that doesn’t take itself too seriously. His idea was to build something “for real people,” something you can bring to a party, give as a cheeky gift, or just open after a long day without all the rituals.

The wines themselves are approachable. They’re not about aging in cellars or prestige; they’re about being flavorful, lush, and generous. Varieties include red blends, everyday varietals, rosés, and semi-sweet wines. The packaging, the names, the marketing—they all lean into a “don’t give a shit” but still “this wine actually tastes good” attitude.

A big part of the identity is community and fun. The brand embraces its provocative name, uses strong visuals, and engages with customers in a way that’s friendly, humorous, even a little rebellious. They’ve leaned into social media and word-of-mouth because traditional advertising for a name like theirs faces restrictions.

To sum up: Good Fucking Wine is a wine brand built on attitude, flavour, and personality. It’s for people who want something authentic, playful, and good enough to enjoy, not overthink.