Great Jones is a New York–based whiskey brand that embodies the revival of distilling in Manhattan and the broader state of New York. The brand takes its name from Great Jones Street, the downtown Manhattan location of the distillery and bar that serve as its home. It was founded with the goal of honoring New York’s agricultural and cultural heritage, using grain grown exclusively in New York State to produce whiskies that feel both authentic and tied to place.

The Bourbon Street Whiskey, part of the Great Jones lineup, reflects this philosophy of local craftsmanship and urban pride. It is distilled from New York corn, malted barley, and rye, and then aged in new charred American oak barrels. The style leans into the richness and sweetness of corn while layering in spice from rye, offering a profile that is classic in its structure but distinctly New York in character.

What sets Great Jones apart as a brand is its combination of modern city energy with old-world craft. The distillery is located in a restored landmark building, making it both a working space and a cultural destination. Visitors can see the production process, taste the whiskies, and experience the brand as part of New York’s vibrant food and drink scene. This urban presence ties into the broader narrative of whiskey’s renaissance beyond Kentucky, proving that serious bourbon and rye can come from unexpected places.

As a brand, Great Jones positions itself as bold, stylish, and rooted in local pride. Its Bourbon Street Whiskey captures that identity by delivering a spirit that is both approachable and full of character—something that celebrates tradition while reflecting the dynamism of New York. It is less about mimicking Kentucky and more about carving out a distinctly urban, distinctly Northeastern voice in the American whiskey landscape.