Hahn is a California wine brand rooted in the Santa Lucia Highlands of Monterey County, a region that has become one of the most respected in the state for Pinot Noir and Chardonnay. The name “Hahn,” meaning “rooster” in German, reflects both the family heritage of founder Nicky Hahn and the brand’s symbol of vitality and pride. Since the 1980s, the Hahn family has been instrumental in elevating the reputation of Monterey as a serious wine region, championing its cool-climate potential long before it was widely recognized.

The estate spans thousands of acres, with vineyards planted on the steep slopes of the Santa Lucia Highlands. These elevations, combined with the cooling influence of Monterey Bay winds, create ideal conditions for producing wines with bright acidity, concentrated fruit, and remarkable balance. Pinot Noir and Chardonnay are the flagships, expressing elegance, freshness, and depth that reflect both site and careful winemaking. In addition, Hahn produces Syrah, Cabernet Sauvignon, and a range of blends that showcase the diversity of the region.

What sets Hahn apart is its ability to produce wines across a spectrum—from accessible, everyday bottlings under the Hahn label to more limited, vineyard-designated wines under Hahn SLH. This dual focus allows the brand to connect with a wide audience: casual drinkers looking for quality at an approachable price and enthusiasts seeking terroir-driven expressions of the Santa Lucia Highlands.

As a brand, Hahn stands for authenticity, family legacy, and regional pride. It has played a vital role in putting the Santa Lucia Highlands on the map, demonstrating that world-class Pinot Noir and Chardonnay can thrive outside the more famous regions of Napa and Sonoma. Today, Hahn continues to represent both tradition and innovation, offering wines that capture the essence of Monterey while remaining true to the family’s original vision.