Heering is a historic liqueur brand from Denmark, best known for its Cherry Heering, which has been produced since 1818. Founded by Peter F. Heering in Copenhagen, the brand quickly established itself as a symbol of refinement and luxury, exporting its cherry liqueur around the world during the 19th century. By the Victorian era, it had become a staple in aristocratic households and royal courts, even earning the title of official purveyor to the Royal Danish Court and other European monarchies.

The liqueur itself is made by blending Danish cherries with fine spirits, sugar, and spices, then aging the mixture in oak casks to develop richness and complexity. Unlike many modern cherry liqueurs that rely heavily on artificial flavoring, Cherry Heering has always emphasized natural fruit character and depth, which is why it became such an essential ingredient in classic cocktails. Drinks like the Singapore Sling and the Blood and Sand would not be the same without it, and bartenders still consider Heering a cornerstone of serious mixology.

Beyond its flagship cherry liqueur, the brand has also expanded into other expressions over the years, including coffee liqueur, though it is Cherry Heering that remains the heart of its identity. The distinctive dark bottle and rich, almost port-like character of the spirit reinforce its status as both a cocktail essential and a sipping liqueur.

As a brand, Heering stands for heritage, craftsmanship, and authenticity. It carries with it more than two centuries of history, linking modern cocktail culture with the traditions of old Europe. To pour Heering is to connect with a liqueur that has endured for generations, prized for its quality and its role in shaping the world of classic cocktails.