Ilegal Mezcal is a brand that began as something underground and rebellious before becoming one of the most recognized artisanal mezcals in the world. It was founded in the early 2000s by John Rexer, who at the time was running a bar in Antigua, Guatemala. He started smuggling small batches of mezcal from Oaxaca to serve at his bar — literally “illegal” mezcal — and the name stuck. What began as a bootleg operation quickly evolved into a legitimate brand, but it has never lost that sense of edge and authenticity.

The mezcal itself is crafted in Oaxaca, Mexico, using 100% espadín agave. Production follows traditional methods: the agave hearts are roasted in underground pits, crushed with a tahona stone, naturally fermented, and distilled in small copper stills. This keeps the flavor smoky, earthy, and true to mezcal’s roots. The brand offers joven, reposado, and añejo expressions, each one showing different layers of agave character and oak influence.

Ilegal has built its identity around more than just what’s in the bottle. Its branding is bold and provocative, often tied to art, music, and social movements. The company has been outspoken in supporting issues like LGBTQ+ rights, immigration reform, and creative freedom, making it as much a cultural statement as a spirits brand. That defiant streak — born out of its smuggled beginnings — continues to define how it presents itself to the world.

As a brand, Ilegal represents authenticity, rebellion, and conscience. It’s a mezcal rooted in tradition but wrapped in modern counterculture, appealing to drinkers who want both heritage in the glass and a brand that stands for something bigger.