Iron Smoke is a New York craft distillery that has built its reputation on bold storytelling and whiskey with a smoky edge. Founded in Fairport, near Rochester, the distillery was created by musician and entrepreneur Tommy Brunett, who wanted to merge the creativity of rock-and-roll culture with the craftsmanship of American whiskey. The brand identity is rooted in grit, character, and independence, reflecting both the industrial heritage of upstate New York and the rebellious spirit of music.

What sets Iron Smoke apart is its use of applewood smoke in the production process. Local New York apples are used to create a smoky essence that infuses the whiskey with a subtle, distinctive character. This doesn’t overpower the bourbon base but adds a gentle, sweet smokiness that differentiates Iron Smoke from traditional Kentucky-style bourbons. The focus is on authenticity and flavor, using locally sourced grains, small-batch distillation, and aging in American oak barrels.

The flagship bourbon is smooth, approachable, and layered with that signature applewood smoke. Beyond bourbon, Iron Smoke also produces limited releases, barrel-strength editions, and flavored expressions that push the brand’s creative boundaries while staying true to its handcrafted ethos.

As a brand, Iron Smoke leans heavily into its identity as a distillery with attitude. The imagery, storytelling, and product design all highlight themes of fire, steel, and music — a celebration of craftsmanship with a rock-and-roll soul. It represents a blend of tradition and rebellion, offering whiskey lovers something familiar yet daring, rooted in New York’s craft movement but with an identity big enough to stand on the national stage.