Jefferson’s is a Kentucky bourbon brand founded in 1997 by Trey Zoeller and his father, Chet Zoeller, a bourbon historian. The brand takes its name from Thomas Jefferson, chosen as a symbol of curiosity, exploration, and pushing boundaries—qualities that mirror the brand’s approach to whiskey-making.

Rather than relying on a single distillery and a rigid formula, Jefferson’s has built its identity on blending and experimentation. They source and craft whiskeys of different ages and mashbills, blending them to create balanced and distinctive profiles. Over the years, they’ve become especially known for innovative projects such as Jefferson’s Ocean, a bourbon aged at sea, where barrels are matured on ships that travel the globe, exposing the whiskey to constant motion, temperature swings, and salty air. This adventurous spirit has become a hallmark of the brand.

Jefferson’s portfolio ranges from approachable small-batch bourbons to more complex, limited-edition offerings. Some emphasize extended aging, while others focus on unique environments or finishing techniques. The consistent theme across all expressions is a willingness to push traditional boundaries while still respecting the fundamentals of Kentucky bourbon.

As a brand, Jefferson’s blends heritage with modern innovation. It embraces the legacy of American whiskey but pairs it with creativity, experimentation, and a sense of discovery, making it one of the more dynamic and talked-about bourbon producers in today’s market.