Kim Crawford is a New Zealand wine brand renowned for its vibrant, fruit-forward expressions, particularly its Sauvignon Blanc, which helped put Marlborough on the global wine map. Founded in 1996, the brand emphasizes a modern, approachable style that balances intense fruit character with crisp acidity, reflecting the unique terroir of New Zealand’s coastal vineyards.

Kim Crawford wines are crafted with careful vineyard management, selecting grapes at optimal ripeness to capture the pure, expressive flavors of each varietal. The brand combines contemporary winemaking techniques with a focus on consistency and accessibility, making its wines appealing to both casual wine drinkers and enthusiasts seeking quality and value.

The identity of Kim Crawford is built around freshness, vibrancy, and the celebration of New Zealand’s natural beauty. It positions itself as a contemporary, stylish, and reliable wine brand, offering approachable wines that are enjoyable on their own or as part of social and culinary experiences, reinforcing its reputation as a leading name in the global wine industry.