Kir-Yianni is a Greek wine brand rooted in the rich viticultural traditions of northern Greece, particularly the Naoussa and Amyndeon regions. Founded by Yiannis Boutaris, the brand emphasizes a modern approach to winemaking while honoring Greece’s indigenous grape varieties, notably Xinomavro, which is central to its red wines.

Kir-Yianni focuses on meticulous vineyard management, selecting grapes from high-altitude sites to achieve optimal ripeness and structure. The brand combines traditional techniques with contemporary winemaking practices, aiming to produce wines that are expressive, balanced, and reflective of their unique terroir.

The identity of Kir-Yianni revolves around authenticity, quality, and the revival of Greece’s winemaking heritage for an international audience. It positions itself as a brand that celebrates regional character and craftsmanship, offering wines that are both approachable and sophisticated, appealing to collectors and wine enthusiasts seeking genuine Greek expressions with modern elegance.