Laphroaig is a globally renowned brand of single malt Scotch whisky, celebrated for its distinctive and intensely smoky, peated character. Located on the south coast of the Scottish island of Islay, the distillery has been legally producing whisky since 1815.

The Laphroaig name, which is Gaelic for "the beautiful hollow by the broad bay," is a testament to the distillery's coastal location. This proximity to the sea is a key factor in the whisky's flavor profile, which often includes notes of sea salt and seaweed alongside the powerful peat smoke. The peat used to dry the barley is hand-cut from local bogs, contributing to the unique medicinal, tarry, and smoky notes that are the hallmark of Laphroaig.

The brand's flagship expression is the Laphroaig 10 Year Old, which is known for its uncompromising and bold flavor. While the taste can be challenging for those new to peated whisky, it has cultivated a devoted following of connoisseurs who appreciate its complexity and depth. The brand has a long history of being a favorite of discerning drinkers and even holds a Royal Warrant from the British monarchy, a rare and prestigious honor.