Strega is a historic Italian herbal liqueur brand with a rich heritage dating back to 1860 in Benevento, Italy. The name "Strega" translates to "witch" in Italian, a reference to the local lore of Benevento, which has long been associated with witches and their potions. This mystical theme is a central part of the brand's identity and story.

The liqueur itself is made from a complex and secret recipe that includes a blend of about 70 different herbs and spices. Among these, saffron is a key ingredient, which gives the liqueur its distinctive bright yellow color. Other botanicals contribute to its complex flavor profile, which is a harmonious mix of sweet, herbaceous, and spicy notes, often with hints of mint, juniper, and cinnamon.

Strega is celebrated for its versatility and its unique character. It is often enjoyed as a digestif after a meal, but it is also a popular ingredient in cocktails and is used in a variety of traditional Italian desserts and pastries. The brand has been family-owned for generations, and its iconic bottle design and the mysterious tale behind its name have made it a staple of Italian culture and a recognized symbol of quality.