Lobos is a brand of ultra-premium tequila and mezcal known for its unique aging process and a brand identity built on community and inclusion. The name "Lobos," which is Spanish for "wolves," refers to the brand's core philosophy of a "wolf pack" mentality, celebrating collaboration and shared success. The brand was founded by a team including basketball star LeBron James, who serves as a key investor and partner.

What sets Lobos apart is its meticulous and distinctive aging process. After distillation, the tequila is finished in Pedro Ximénez (PX) sherry wine barrels. This method imparts a deep complexity and a smooth, mellow flavor profile that distinguishes it from other tequilas. The brand's portfolio includes a variety of expressions, from a young Joven to an aged Extra Añejo, all of which undergo this special finishing.

Lobos is positioned as a modern, luxury spirits brand that honors traditional techniques while embracing a new approach to aging. It has gained significant attention in the market for its smooth taste and its high-profile founder, appealing to both spirits connoisseurs and a new generation of drinkers.