Luxardo is a historic Italian brand of liqueurs and spirits with a legacy that dates back to 1821. The company was founded in what is now modern-day Zadar, Croatia, by Girolamo Luxardo, before moving to the Veneto region of Italy. The brand is one of the oldest in the world and has remained family-owned for generations.

The brand's identity is built on its flagship product, Maraschino Originale, a clear cherry liqueur. This liqueur is made from sour Marasca cherries, a unique varietal that the brand has cultivated for centuries. The production process involves infusing the cherries with alcohol, and the liqueur is distilled in copper pot stills, a meticulous method that results in its complex, aromatic flavor.

Beyond the famous liqueur, Luxardo is also renowned for its Luxardo Maraschino Cherries, which are a gourmet staple in high-end bars and restaurants. The brand's portfolio also includes a range of other liqueurs, aperitifs, and spirits. Luxardo is a symbol of quality and tradition, and its products are considered essential ingredients for classic cocktails and fine desserts worldwide.