Luzon is a Spanish wine brand from the Jumilla Designation of Origin, a region in southeastern Spain. The winery's history dates back to the late 19th century, but it has since modernized to produce a range of wines that honor the region's traditions while appealing to a contemporary palate.

The brand's identity is deeply rooted in the Monastrell grape, which is the flagship varietal of the Jumilla region. The vineyards are located at a high altitude, and the vines are often very old, which contributes to the concentration and quality of the grapes. The brand's philosophy is to craft wines that are a pure expression of this unique terroir, which is characterized by dry, arid conditions and limestone soils.

Luzon's wines are known for their deep color, intense fruit flavors, and a distinctive spicy character. The portfolio includes a range of expressions, from young and vibrant reds to more complex, oak-aged selections. The brand is celebrated for its ability to produce Monastrell-based wines that are both powerful and elegant.