Masciarelli is a celebrated Italian wine brand that is widely regarded as a pioneer in the Abruzzo region of Italy. The company was founded in 1981 by the visionary Gianni Masciarelli, who had a dream of elevating the native grapes of Abruzzo to an international level. At a time when the region was not recognized for its high-quality wines, Masciarelli took inspiration from winemaking in Burgundy and Champagne to transform the local wine scene.

The brand's philosophy is centered on the meticulous enhancement of indigenous grape varietals, primarily Montepulciano d'Abruzzo for red wines and Trebbiano d'Abruzzo for whites. Masciarelli was among the first in the region to introduce advanced viticultural practices and the use of French oak barrels for aging, which contributed to a new era of quality.

Today, the brand is known for its extensive portfolio, ranging from approachable everyday wines to its flagship, single-vineyard expressions, such as Villa Gemma. Masciarelli is a symbol of a deep connection to the land and a commitment to innovation, and it is a key reason why Abruzzo is now considered one of Italy's most important wine regions.