McQueen and the Violet Fog is a Brazilian gin brand that stands out for its complex flavor profile and an intriguing, mysterious identity. The brand's name, which has a poetic, almost literary quality, sets the tone for its unconventional approach to gin-making. It is not just a spirit, but an experience defined by a unique and exotic blend of botanicals.

The brand's philosophy is to move beyond the traditional juniper-forward gin. The spirit is distilled in a single copper pot still and is made with a selection of 21 different botanicals, including a number of rare ingredients like star anise, açai, and jasmine. This complex blend is what gives the gin its nuanced and layered flavor. Six of the botanicals are infused into the spirit after distillation, a process that adds a final layer of character.

McQueen and the Violet Fog is positioned as a small-batch, premium spirit that is both a conversation starter and a delight for the senses. It appeals to gin enthusiasts who appreciate a creative, non-traditional take on the classic spirit.