Mija is a contemporary American beverage brand known for its innovative approach to traditional Spanish drinks. The brand's identity is centered on a fun, celebratory, and approachable spirit, appealing to a modern audience. The name "Mija" is a Spanish term of endearment, which reflects the brand's warm and inviting philosophy.

The brand is particularly known for its ready-to-drink sangrias, which are made from real fruit and a blend of wines. These products are a key part of the brand's mission to make complex, flavorful beverages easy and convenient to enjoy. Mija also offers other products, such as hard seltzers, all crafted with a focus on natural ingredients and a refreshing taste profile.

Mija is positioned as a sophisticated yet accessible option for a variety of social occasions. It has gained a reputation for its vibrant packaging and for providing a simple way for consumers to enjoy a taste of Spanish culture.