Ole Smoky is a premier American spirits brand, widely recognized as one of the first and largest legal distillers of moonshine in the United States. The brand's identity is deeply rooted in the culture and history of the Appalachian region, with its original distillery located in Gatlinburg, Tennessee. Its philosophy is a tribute to the legacy of moonshiners, who for generations secretly crafted spirits in the hills of Tennessee.

The brand's philosophy is one of authenticity and tradition, but with a modern, legal twist. Ole Smoky uses corn and other grains to create a variety of unaged moonshines that are known for their distinct, bold flavors. The brand has expanded beyond traditional moonshine to include a wide range of flavored spirits, such as its popular Apple Pie and Blackberry Moonshine, as well as a line of whiskies. Ole Smoky has earned a reputation for its rustic, unadulterated character and its ability to bring a piece of authentic Appalachian culture to consumers everywhere.