Patrón is a globally recognized spirits brand that is widely credited with elevating tequila to a premium, high-end spirit. Its identity is a harmonious blend of modern luxury and traditional craftsmanship, all rooted in its home at the Hacienda Patrón in Jalisco, Mexico. Founded in 1989 by John Paul DeJoria and Martin Crowley, the brand was established with the goal of creating a tequila so refined it could be sipped like a fine cognac or single malt Scotch.

The brand's philosophy is an uncompromising commitment to quality through a meticulous, handcrafted process. Patrón uses only 100% Blue Weber Agave and a unique production method that combines the use of a traditional, two-ton volcanic stone wheel called a tahona with a more modern roller mill. This hybrid approach is a hallmark of the brand, resulting in a tequila that balances a rich, earthy character with a smooth, refined finish. The portfolio, which includes the iconic Patrón Silver, as well as aged expressions and limited-edition releases, has earned a reputation for consistency and excellence. Every bottle is hand-numbered and touched by at least 60 hands during production, underscoring the brand's dedication to artisanal quality.