Pietranera is a distinguished Italian brand with a long-standing history in the professional hairdressing industry. Since its founding in 1956, the company has been synonymous with "Made in Italy" quality, combining traditional craftsmanship with a forward-thinking approach to design and function. The brand's philosophy centers on what it calls "Performance Design," a concept where every piece of salon furniture is meticulously crafted to be not only aesthetically beautiful but also highly ergonomic and efficient for both the stylist and the client.

The company's success is built on a foundation of innovation and a deep understanding of the needs of modern salons. Pietranera was an early pioneer in applying ergonomics to salon equipment, developing key innovations such as hydraulic chairs and washing stations with ceramic basins. This commitment to research and development has continued, leading to the creation of advanced backwash units with features like synchronized movement and unique head spa experiences designed to transform a simple wash into a holistic wellness ritual.

Beyond their product line, Pietranera offers a complete service to salon owners, providing customized 3D projects to help them design a unique and cohesive space that truly reflects their brand. This comprehensive approach, from the handcrafted details of their upholstery to their innovative technological integrations, has solidified Pietranera's reputation as a global leader in creating prestigious and functional salon environments. They are a brand that sells more than just furniture; they provide an essential component of the salon's identity and client experience.