Ricard is an iconic French brand of pastis, an anise-flavored and licorice-based apéritif. It was created in 1932 by a visionary entrepreneur named Paul Ricard, who, at the age of 23, set out to create a "true pastis from Marseille." His mission was to craft a drink that was not only delicious but also represented the sunny, convivial lifestyle of the south of France.

The brand's identity is deeply tied to its origins and its simple, yet effective recipe. Ricard pastis is made from a blend of natural star anise, licorice root, and aromatic herbs from Provence. It is traditionally served as a long drink, diluted with five parts cold water, which causes the clear amber liquid to turn a milky, opaque yellow. This transformation is a signature part of the "ritual" of enjoying Ricard and is often said to evoke the sun and the sea.

Ricard is more than just a drink; it is a symbol of French culture and the art of living. It has become a staple at cafes, bars, and homes throughout France, synonymous with the relaxing ritual of the pre-dinner "apéro." In 1975, the company merged with its longtime rival, Pernod, to form the Pernod Ricard group, which is now one of the world's largest spirits companies. Despite this large-scale corporate ownership, the Ricard brand has retained its distinctive identity and remains a global ambassador for French conviviality.