Sailor Jerry is a brand of spiced rum with an identity deeply rooted in the legacy of Norman "Sailor Jerry" Collins, the legendary American tattoo artist. Born in 1911, Collins was a Navy veteran who became famous for his "old-school" tattooing in Honolulu, Hawaii. The brand was created to honor his craftsmanship, rebellious spirit, and distinctive tattoo art.

The rum itself is a blend of rums from the Caribbean, which are then infused with a mix of natural spices, including vanilla and cinnamon. This process is inspired by the old tradition of sailors improving the taste of their rum rations by adding spices. The brand is known for its bold flavor profile, with a smoothness that makes it a versatile spirit for mixing in cocktails.

A key part of the Sailor Jerry brand is its iconic bottle design, which features some of Norman Collins' original tattoo artwork. The company actively maintains a connection to the tattoo and counterculture communities through its marketing and collaborations, keeping the spirit of the brand's namesake alive. Sailor Jerry is owned by William Grant & Sons and has successfully established itself as a leading brand in the spiced rum category, standing out for its unique story and authentic, no-nonsense character.