Sauza is one of the most historic and widely recognized brands of tequila in the world. Its legacy began in 1873 when Don Cenobio Sauza founded La Perseverancia distillery in Tequila, a municipality in the state of Jalisco, Mexico. He was a visionary who was among the first to call the spirit "tequila" and to export it to the United States. His commitment to using only the blue agave plant for production set a precedent that would eventually become a legal standard for all tequila.

The brand's identity is rooted in this pioneering spirit and a focus on both tradition and innovation. While Sauza has a history of traditional methods, it has also embraced modern processes to ensure efficiency and consistency. The core philosophy of the brand is to produce a versatile and approachable tequila that is ideal for mixing in cocktails, particularly the margarita, while still maintaining the authentic taste of agave.

Sauza's portfolio includes several different expressions to suit various tastes and price points, including its foundational Sauza Silver and Gold tequilas. The brand also produces more premium lines, such as Hornitos and Tres Generaciones, each with its own distinct flavor profile and production process. Owned by Suntory Global Spirits, a subsidiary of the Japanese company Suntory Holdings, Sauza continues to be a major player in the global tequila market, exporting its products to numerous countries and maintaining its position as a go-to brand for both bartenders and consumers.