St-Germain is a French liqueur known for its delicate and distinct flavor of fresh elderflowers. The brand's identity is a blend of natural elegance, artisanal craftsmanship, and a touch of Parisian sophistication. It was founded in 2007 by Robert Cooper, a third-generation distiller, who sought to create a liqueur with a truly authentic elderflower taste.

The brand's philosophy is centered on its unique production process. St-Germain is made from handpicked wild elderflowers that are gathered for just a few weeks each spring. The flowers are then macerated to extract their delicate flavor, and the final liqueur is crafted with no artificial flavors or preservatives. This meticulous process, which is both labor-intensive and tied to the seasons, is a key part of its brand story. The elegant, fluted art deco-style bottle is also a central element of its identity, evoking the refined aesthetic of the Belle Époque.

St-Germain is known for its versatility in cocktails, where it adds a light, floral, and subtly sweet note. It has become a modern classic and a staple in bars around the world, often used in a simple spritz with sparkling wine or as an ingredient in more complex cocktail creations. The brand was acquired by Bacardi in 2013, but it continues to maintain its reputation for quality and its unique, elegant style.