Sweet Bitch is a wine brand that is part of the portfolio of Joseph Victori Wines, a company with a history of importing and distributing wines since 1910. The brand's identity is playful and provocative, with a name that is meant to be memorable and stand out. It is positioned as a fun and easy-to-drink wine for a wide audience.

The brand's philosophy is to offer wines that are approachable and enjoyable on any occasion. They produce a variety of different wines, often with a focus on sweet and fruity flavors. Their portfolio includes several Moscato expressions, such as a traditional Moscato and flavored versions like Pineapple, Mango, and Black Cherry, as well as other varietals like Cabernet Sauvignon and Pinot Grigio. The wines are sourced from various international regions, including Italy and Chile, which allows the brand to maintain a consistent and versatile product line. The overall message of the brand is about enjoying wine in a relaxed and social setting.