The Kraken is a dark spiced rum brand that has become iconic for its bold character, striking imagery, and myth-inspired identity. Launched in 2010, the brand takes its name from the legendary sea creature of Scandinavian folklore—a giant squid said to dwell in the deep ocean, feared by sailors for centuries. This nautical legend is at the heart of The Kraken’s identity, with its black-and-white Victorian-style artwork, tentacle motifs, and storytelling that brings a sense of mystery and adventure to every bottle.

Produced in the Caribbean and blended with a secret mix of spices, The Kraken is crafted to be as distinctive as its name suggests. The rum itself is known for its deep color and robust character, presented in a unique two-handled bottle reminiscent of old seafaring vessels. The branding embraces both heritage and playfulness, making it instantly recognizable and appealing to a wide audience that appreciates not only quality rum but also the creative world built around it.

The Kraken has built a strong reputation not just as a spirit but as a cultural symbol, positioning itself at the crossroads of classic seafaring lore and modern, edgy branding. It is celebrated as much for its memorable identity and adventurous marketing as for its taste, standing as one of the most distinctive spiced rums in the global market.