Austin Hope is the namesake wine brand and the owner-winemaker of Hope Family Wines in Paso Robles, California, focusing on bold, expressive, and fruit-driven wines, particularly renowned for its Cabernet Sauvignon, which is considered a benchmark for the region's quality. Launched in 2000, the brand initially focused on Rhône varieties before expanding to highlight Paso Robles' potential for world-class Cabernet Sauvignon, aiming to elevate the region on a global scale. The brand emphasizes sustainable farming, soil health, and a pursuit of perfection through experimentation and a commitment to quality from vineyard to bottle.