Volcán de mi Tierra is a premium tequila brand, established in 2017 as a collaboration between LVMH and the Gallardo family, inspired by the Tequila Volcano, an ancient force that shaped the fertile volcanic soils of Jalisco, Mexico, ideal for cultivating blue agave. The brand combines traditional volcanic stone milling and slow fermentation techniques with modern processes to create complex and unique tequilas, featuring agaves from both the highland and lowland regions to deliver a distinct flavor profile.