Absolut is one of the world’s most recognizable vodka brands, produced in Åhus, Sweden, where it was first launched in 1979. The brand quickly distinguished itself with its minimalist bottle design and innovative marketing, becoming a global symbol of premium vodka. Its roots, however, stretch much further back—Absolut’s founder, Lars Olsson Smith, introduced continuous distillation to Sweden in the late 19th century, setting new standards for vodka purity.

Production of Absolut remains tightly controlled and deeply tied to its place of origin. All vodka is made from locally grown winter wheat sourced from farms surrounding Åhus, ensuring consistency and traceability. The water used comes from deep wells in the region, naturally protected from impurities. The vodka is distilled countless times in a continuous process, producing a spirit of exceptional clarity and smoothness while retaining the character of its raw ingredients.

Absolut is also known for its commitment to sustainability and community. The distillery has implemented environmentally conscious practices such as recycling byproducts into animal feed, reducing water usage, and using carbon-efficient systems. Over the years, Absolut has expanded its range to include flavored vodkas, but the core identity of the brand remains the same: a premium spirit that combines Swedish heritage, uncompromising quality, and forward-thinking values.