Amarula Cream Liqueur is a world-renowned South African liqueur made from the exotic marula fruit, blended with fresh cream and premium spirits to create a smooth, indulgent taste experience. The marula tree, native to the African plains, bears fruit once a year, which is hand-harvested at peak ripeness before being fermented, double distilled, and matured in oak barrels. The matured spirit is then combined with rich dairy cream, resulting in Amarula’s signature velvety texture and unique flavor profile that blends notes of fruit, caramel, and subtle spice.

Since its launch in 1989, Amarula has grown into one of the world’s most beloved cream liqueurs, celebrated for its authenticity and connection to Africa. The brand is deeply tied to the marula tree, often called “The Elephant Tree,” as elephants are famously drawn to its fruit. Amarula embraces this heritage, supporting African elephant conservation through initiatives like the Amarula Trust, ensuring that its cultural and environmental legacy is preserved alongside its liqueur.

Amarula Cream Liqueur can be enjoyed in a variety of ways — served neat or over ice, added to coffee or hot chocolate for a decadent twist, or used as a base for creative cocktails and desserts. Its exotic origin, creamy texture, and rich flavor have earned it a global reputation as both a premium liqueur and a symbol of African pride.

With its iconic cream-gold bottle and instantly recognizable taste, Amarula continues to stand out as one of the most distinctive cream liqueurs on the market, embodying indulgence, tradition, and authenticity in every sip.