Bacardi is one of the world’s most famous rum brands, founded in 1862 by Don Facundo Bacardí Massó in Santiago de Cuba. At a time when rum was considered a harsh, unrefined spirit, Bacardi revolutionized production by introducing charcoal filtration, controlled fermentation, and aging in white oak barrels. These innovations created a smoother, more approachable rum that helped establish Bacardi as a household name and a symbol of modern rum-making.

The brand’s history is deeply intertwined with Cuba’s cultural and political shifts. After the Cuban Revolution, the Bacardi family relocated operations, eventually establishing a global headquarters in Bermuda. Despite these changes, Bacardi has remained family-owned for more than 160 years, now spanning seven generations, making it one of the largest privately held spirits companies in the world.

Today, Bacardi sources molasses from around the Caribbean and Latin America, with fermentation, distillation, and blending taking place in facilities such as those in Puerto Rico and Mexico. The portfolio ranges from the classic Bacardi Superior white rum to aged reserves and flavored expressions, all maintaining the emphasis on smoothness and versatility. Bacardi has become synonymous with rum itself, playing a key role in iconic cocktails like the Daiquiri, Mojito, and Cuba Libre, while continuing to represent innovation, heritage, and global reach.