Campari Aperitivo is an iconic Italian spirit that has defined the aperitivo tradition for over 150 years. First created in 1860 in Novara, Italy, by Gaspare Campari, this vibrant red liqueur has become a worldwide symbol of elegance and conviviality, known for its unmistakable color, bold character, and ability to transform cocktails.

The nose is immediately striking, offering an aromatic blend of bitter herbs, citrus zest, and subtle floral undertones. On the palate, Campari delivers its signature balance of bitterness and sweetness, with flavors of orange peel, rhubarb, and aromatic spices unfolding in layers. Its complexity is both invigorating and refined, making it as enjoyable neat over ice as it is in some of the world’s most famous cocktails. The finish is long, refreshing, and pleasantly bitter, leaving a lasting impression that invites the next sip.

Campari is the heart of timeless classics such as the Negroni, Americano, and Spritz, where its bold flavor and vibrant color set the stage for social gatherings and relaxed evenings. More than just a drink, Campari represents a lifestyle of sophistication and ritual, embodying the art of the Italian aperitivo and standing as one of the most recognizable and celebrated spirits in the world.