Fowles Wine is a modern Australian winery that has carved out a distinct identity by blending tradition with innovation and a strong sense of place. Located in Victoria’s Strathbogie Ranges, the estate benefits from an elevated, cool-climate environment where granite soils and crisp nights help produce wines of freshness, structure, and intensity. The region itself is not as widely known as some of Australia’s larger appellations, but Fowles has been instrumental in putting it on the map by showcasing how expressive the local terroir can be.

The brand was founded by Matt Fowles, who left a career in law to pursue winemaking, driven by a passion for land, sustainability, and authentic storytelling. From the start, Fowles Wine positioned itself around a lifestyle vision—wines that not only reflect the vineyards but also pair beautifully with food and embody the outdoor, adventurous spirit of Australia. One of their most distinctive collections is the “Are You Game?” range, designed to complement wild game dishes and hearty meals, which reflects both creativity and confidence in their winemaking.

In addition to their playful labels, Fowles produces serious cool-climate wines such as Shiraz, Pinot Noir, and Chardonnay, all marked by balance, elegance, and a clarity of fruit that comes from the altitude and soils of the Strathbogie Ranges. They also emphasize sustainability and stewardship of the land, integrating responsible practices in vineyard management to ensure long-term quality and resilience.

Fowles Wine has gained recognition both in Australia and internationally for its ability to bridge the gap between accessibility and sophistication. Whether through bold marketing, food-driven concepts, or wines that capture the subtleties of a distinctive landscape, the brand has succeeded in making a name for itself in the crowded world of New World producers. It represents a fresh, energetic face of Australian wine, where heritage is respected but creativity and individuality take center stage.