Frei Brothers is a historic California wine brand with roots that reach back to the late 19th century. The story begins in 1890, when Andrew Frei and his brother founded the winery in Sonoma County, planting vineyards that would quickly gain a reputation for quality fruit. In 1895, they purchased land in the Dry Creek Valley, an area that would later become one of Sonoma’s most celebrated appellations. Their legacy endured for decades, and in the 1970s the brand was acquired by E. & J. Gallo, which revitalized Frei Brothers as a label focused on estate-driven Sonoma wines.

Today, Frei Brothers Reserve is positioned as a bridge between heritage and modern California winemaking. The wines are crafted from grapes sourced across some of Sonoma’s most esteemed appellations, including Dry Creek Valley, Russian River Valley, and Alexander Valley. This allows the winery to highlight the diversity of Sonoma terroir while maintaining consistency and balance in style. Their portfolio includes varietals such as Cabernet Sauvignon, Zinfandel, Pinot Noir, Chardonnay, and Sauvignon Blanc, each made to reflect both varietal character and the distinct influence of its vineyard source.

The philosophy behind Frei Brothers wines is one of stewardship and authenticity. Sustainability is a core value: the vineyards are managed with long-term environmental health in mind, ensuring that both the land and the wines it produces can thrive for future generations. At the same time, the winemaking approach emphasizes fruit expression, smooth texture, and accessibility. These are wines designed to be enjoyed with food and friends, approachable yet rooted in serious vineyard quality.

As a brand, Frei Brothers stands for tradition reinterpreted for the present. It honors the pioneering spirit of its founders while benefiting from the resources and expertise of one of California’s most influential wine families. The result is a label that showcases the richness of Sonoma County with wines that are both reliable and expressive, making Frei Brothers a trusted choice for those seeking the balance of heritage, sustainability, and contemporary California flavor.