Gemma di Luna is an Italian wine brand created to capture the romantic, stylish side of Italian sparkling wines and Moscato. Its name, meaning “jewel of the moon,” reflects both elegance and a touch of fantasy, positioning the label as something vibrant, modern, and celebratory. From the beginning, Gemma di Luna has stood out not only for its wines but also for its distinctive packaging: striking turquoise bottles with a jewel-like design that immediately catch the eye and reinforce its identity as a lifestyle brand as much as a wine.

The wines themselves are crafted to highlight approachability and charm. The Moscato is the flagship, offering the soft sweetness, floral aromatics, and light effervescence that have made Italian Moscato beloved worldwide. Alongside this, the brand also produces sparkling Prosecco and Pinot Grigio, showcasing crisp freshness and fruit-forward appeal. These wines are designed for casual enjoyment, often served chilled at gatherings, celebrations, or as an everyday indulgence, making them versatile for a broad range of drinkers.

What sets Gemma di Luna apart is the way it bridges tradition and modern branding. While the wines are rooted in Italy’s long heritage of producing sparkling and aromatic whites, the presentation and marketing lean into a playful, fashionable image. The turquoise bottle in particular has become its signature, turning each release into more than just a drink—it’s also an accessory on the table, reinforcing the idea of wine as part of a lifestyle.

As a brand, Gemma di Luna embodies Italian joie de vivre with a contemporary twist. It is about capturing moments of joy, romance, and sparkle, appealing especially to a new generation of wine drinkers who value both taste and aesthetic. In a market where presentation matters as much as flavor, Gemma di Luna has successfully created a niche for itself as a wine that is as stylish as it is enjoyable.