Gosling’s is a family-owned rum house from Bermuda, with a history that goes back to 1806 when James Gosling first arrived on the island. What began as a small liquor business grew into one of the most recognizable rum brands in the world, still operated by the Gosling family after more than two centuries and eight generations. That continuity has given the brand a strong sense of identity, rooted in both tradition and the culture of Bermuda.

The cornerstone of Gosling’s is its Black Seal Rum, a dark, rich blend that became famous not only for its flavor but also for its presentation. Originally, the rum was bottled in old champagne bottles sealed with black wax, and the “black seal” name stuck. The spirit itself became iconic for its deep color, molasses-driven character, and smooth finish, setting the style for what many people think of as classic dark rum.

Gosling’s is also inseparable from one of the most famous rum cocktails in the world, the Dark ’n Stormy. This simple but definitive mix of Black Seal Rum and ginger beer is considered the national drink of Bermuda, and Gosling’s has protected the recipe so closely that they own the trademark to the name. For decades, the cocktail has been a symbol of island life, sailing, and relaxed enjoyment, all of which reinforce the brand’s identity.

In addition to its flagship rum, Gosling’s has expanded with expressions like Old Rum Family Reserve, 151 proof, and flavored or ready-to-drink products, always keeping quality and heritage at the forefront. As a brand, Gosling’s stands for authenticity, family tradition, and a strong sense of place. To pour a glass of Gosling’s is to taste not just rum, but a piece of Bermuda’s history and lifestyle.