Gran Coramino is a modern luxury tequila brand that blends deep Mexican heritage with international star power. It was co-founded by Juan Domingo Beckmann, whose family has been producing tequila for over 250 years and who leads José Cuervo, alongside actor and entrepreneur Kevin Hart, who wanted to create a tequila that felt both aspirational and accessible. Together, they launched Gran Coramino with the goal of combining craftsmanship, tradition, and a contemporary lifestyle appeal.

The tequila is crafted in the heart of Jalisco, using blue Weber agave grown in the rich volcanic soils of the region. What sets Gran Coramino apart is its focus on smoothness and layered flavor, achieved through careful distillation and aging practices. The lineup includes expressions like Reposado Cristalino, which is aged in American and French oak before being filtered to crystal clarity, and Añejo, which undergoes extended aging to deliver richness and depth. These choices show the brand’s desire to bridge innovation with tradition, appealing to both seasoned tequila drinkers and newcomers who are drawn to its refined profile.

Branding plays a major role in Gran Coramino’s identity. The sleek black and gold bottles, premium presentation, and storytelling around heritage and hard work all reinforce its positioning in the luxury space. Kevin Hart’s involvement adds visibility and personality, while Beckmann’s expertise ensures authenticity and pedigree in the tequila itself.

As a brand, Gran Coramino represents a new generation of tequila: one that honors Mexican tradition while embracing a global audience looking for refinement, luxury, and cultural connection. It’s marketed not only as a drink but as a symbol of achievement and celebration, carrying both the weight of centuries-old expertise and the energy of modern entrepreneurship.