Hendrick’s is one of the most distinctive gin brands in the world, celebrated for its whimsical identity and its pioneering approach to flavor. Launched in 1999 by William Grant & Sons, it was created by master distiller Lesley Gracie in Girvan, Scotland, at a time when gin was not yet enjoying the global renaissance it has today. From the beginning, Hendrick’s set out to be different—not only in taste but in presentation, storytelling, and philosophy.

The gin itself is produced in small batches using two rare stills: a Carter-Head still from 1948 and a Bennett pot still from 1860. The combination allows for both a lighter, more delicate spirit and a richer, deeper one, which are then blended together. To this base of classic botanicals, Hendrick’s adds its now-iconic infusions of cucumber and Bulgarian rose. These unusual additions gave Hendrick’s a unique aromatic and flavor profile, setting it apart from traditional London Dry gins and sparking a wave of creativity in the gin category worldwide.

Equally important to its success is the brand’s playful, eccentric image. Hendrick’s presents itself with Victorian-inspired design, dark apothecary-style bottles, and surreal, whimsical advertising that leans into the peculiar and imaginative. This branding helped gin shed its old-fashioned image and appeal to a new generation of drinkers, making cocktails like the cucumber gin and tonic synonymous with modern gin culture.

Beyond the original expression, Hendrick’s has expanded with limited editions and special releases—such as Orbium, Lunar, and Neptunia—that continue the theme of experimentation and curiosity. Each release is tied to a story or inspiration, reinforcing the brand’s identity as one that thrives on the unusual.

As a brand, Hendrick’s represents innovation wrapped in eccentric charm. It has redefined what gin can be by combining craftsmanship, creativity, and a sense of humor. More than just a spirit, Hendrick’s has become a cultural icon—one that invites drinkers to embrace the curious, the peculiar, and the delightfully different.