Hetta is a modern American spirits brand best known for its Scandinavian-inspired glögg, a fortified and spiced wine traditionally enjoyed warm during the winter months. Founded in the Hudson Valley of New York, Hetta set out to revive and reinterpret this Nordic classic for contemporary drinkers, giving it both authenticity and a fresh, local identity. The name “Hetta,” which means “to heat” in Swedish, reflects both the cultural inspiration and the way the drink is traditionally served.

The core of Hetta’s glögg is red wine blended with brandy and infused with a mix of spices such as cardamom, cinnamon, cloves, and orange peel. Unlike many pre-mixed mulled wines, Hetta is crafted with balance and structure in mind, using quality ingredients and a careful process that preserves richness without overwhelming sweetness. While it is rooted in the Scandinavian holiday tradition of serving glögg warm, Hetta has also promoted versatility, showing that the drink can be enjoyed chilled, over ice, or in cocktails.

As a brand, Hetta represents a fusion of heritage and modern craft. It taps into centuries of Northern European tradition while anchoring itself firmly in the artisanal spirit movement of the Hudson Valley, an area known for its craft beer, cider, and spirits. The brand’s presentation—sleek, simple, and modern—distinguishes it from old-fashioned mulled wines and positions it as something both sophisticated and approachable.

Hetta embodies the values of warmth, sharing, and seasonal celebration, but with a contemporary American twist. It is a brand that invites drinkers to experience something both familiar and new: a spirit with deep cultural roots, reimagined for today’s lifestyle and tastes.