J. Lohr is a family-owned California winery founded in the early 1970s by Jerry Lohr, one of the pioneers of the Central Coast wine movement. After carefully studying different regions, he chose Monterey’s Arroyo Seco for its cool climate and rocky soils, which proved ideal for Chardonnay, Riesling, and other aromatic white varietals. A decade later, he expanded into Paso Robles, recognizing its potential for Cabernet Sauvignon and Bordeaux-style reds. That decision placed J. Lohr at the forefront of two regions that are now among the most respected in California.

From the beginning, the brand has been built on estate vineyards, with thousands of acres under vine across Monterey, Paso Robles, and Napa. This estate control allows consistency and precision across every wine they produce, whether it’s their approachable entry-level bottlings or their high-end, limited releases. Sustainability is also central to their identity, with practices ranging from careful water management to vineyard biodiversity and renewable energy use.

Today, J. Lohr remains family run, with Jerry Lohr’s children actively involved in leadership and operations. The wines reflect a philosophy of accessibility paired with authenticity—showing the fruit-driven vibrancy of California while maintaining structure and balance. The brand has become a cornerstone of American wine, representing both heritage and innovation, and it continues to be one of the most trusted names for quality across a wide range of price points.