Jackson Morgan is a family-run liqueur brand based in Tennessee that specializes in cream-liqueurs made with Tennessee whiskey. The “Southern Cream” line is built around flavors people associate with comfort, dessert, and Southern hospitality—things like Peaches & Cream, Salted Caramel, Lemon Icebox, Banana Pudding, etc. Their goal is to create something sweet, smooth, and easygoing, not something pretentious or overly complex.

The company is run by owners Mike and Merinda Wetherington, and the name “Jackson Morgan” comes from their children, who are involved in the business. Their positioning leans into being welcoming and personal—“y’all come over” kinds of vibes, where the flavor might be indulgent but the mood is relaxed and communal.

Flavor-profile wise, these creams tend to have a good amount of real dairy cream (or a creamy dairy style), mellowed by the base whiskey, with sweetness and dessert or fruit tones emphasized. Alcohol strength is modest compared to spirits (often about 15% ABV / 30 proof), so they are meant for sipping over ice, in cocktails, or used like dessert additions.

As a brand, Jackson Morgan stands for comfort, fun flavor, and shared moments more than heritage or serious sipping. It's a liqueur brand made for enjoyment—dessert drinks, friendly gatherings, relaxing after dinner.