Lifevine is an American wine brand that distinguishes itself with a focus on a "clean" and health-conscious consumer. Its primary identity is built around the claim of being a sulfite-free wine. While all wines naturally contain some sulfites, Lifevine makes a point of adding no sulfites during the winemaking process, which is a key part of its appeal to a specific market.

The brand's philosophy centers on transparency and purity. In addition to being sulfite-free, Lifevine wines are also verified by a third-party organization, a claim that underscores the brand's commitment to its mission. The wines are sourced from vineyards in California.

Lifevine's portfolio includes popular varietals such as Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc. The brand aims to provide a wine that is both enjoyable to drink and aligns with a natural and transparent lifestyle, appealing to consumers who are mindful of ingredients and additives.